Junk mail and huge billboards are both ways in which products and services are advertised to people. Companies are constantly trying to find new ways of attracting customer attention. Promotional door hangers can be a cost effective and useful way to gain peoples’ attention, whether a business is just starting, or trying to establish a brand.
Billboards and junk mail are often ignored by today’s modern consumer, therefore an original way to attract attention to adverts needs to be used. Fully customizable and memorable door hangers can be a way to achieve this. They are easy and cheap to make, being basically cardboard or just thin plastic.
So what defines a door hanger? They are simply a strip of light plastic or cardboard that can be hung from a door handle; this usually means they are shaped to have a hook or a hole in the top somewhere. As they are hung from a handle, anyone passing by can see them and they can be designed to be easily recognizable. This means that they can not only attract new customers, but help to establish an easily identifiable brand.
Hotels and offices often use them for a practical purpose, room occupied or no smoking messages are often printed onto them. Incorporating a practical message onto a hanger means people are more likely to use them; therefore the adverts are more likely to be seen by more people. Exposure of the advert is increased because they can be reused again and again.
A costly part of any marketing scheme is often the distribution of the advertisements themselves. Door hangers can reduce the cost of this because of how small and light they are. They can be easily placed in a bag and carried around to different places; the distributor will have no trouble hanging them on doors as they go. Another advantage is that customers can hand them onto their friends and workmates and they in turn will use them.
The small size does not limit how much information can be put onto a hanger, as being two sided they can have double the amount of information on them (as compared to a postcard). Integrating company colors and logos onto them means that a brand image is able to be established and people will associate products with the hangers. The information on the presentation folders can range form a simple message to complex pictures and diagrams, making them very flexible.
The obvious industry to use hangers at is hotels; however, because of their advantages in distribution, design and production they are not just limited to this. Every shop and house has a door on which they can be hung and displayed and whatever a company markets, they can be useful. For example, a taxi company can print their number onto one, allowing it to be in easy reach when a customer needs a cab. Hangers are an easy way to grab customers’ attentions.
Overall, promotional door hanger can provide a cheap and easy way for a business to advertise. Their practicality allows them to serve a useful purpose, as well as displaying company information. With a good design, they can be eye catching and memorable to customers.
